Reporter recently learned that the face of a growing number of foreign brands to enter the Chinese market, smart electric rice cookers a strong challenge from the United States revealed that the rice cooker, domestic brands must seize the opportunity 2011 Chinese sales of smart rice cooker is expected to reach 10 million units, the United States is expected to impact sales of 500 million units, won half of smart rice cooker.
intelligence products accounted for only 32%
According to experts, currently in Japan and South Korea, machinery rice cooker has been completely eliminated in the future , using infrared, ultrasonic and other multi-stage heating technology and fire control, high temperature steam cooking will become the development trend of intelligent cooker. In China, ordinary rice cooker, 68% market share, smart electric rice cookers only 32%.
present, the popularity of smart electric rice cookers have been lagging far behind Japan and South Korea national, China 8 to 10 years behind, but the data show trends in the upgrading of the domestic rice cooker is accelerating. The PRC, market research showed that: In 2009, more than 50% of consumers when they buy rice cookers rice cooker smart choice. It is the cake to see this huge market, there are more and more foreign brands to enter the Chinese market, smart electric rice cookers.
million units this year, is expected to break sales of domestic brands is to seize the opportunity
, timely development effort. Market share last year, the United States accounted for 51.88%, ranked second place in the industry is 18.82% Supor, followed by the Pentium, Glanz, Panasonic and other brands. U.S. sales of electrical appliances
life Song-Tao Wang, director of marketing, said in 2011 China is expected to reach sales of smart rice cooker 10 million units.
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